Recreated Page

The play doesn’t stop when the whistle blows.

Content Creation
Brand Strategy
Copywriting
Art Direction
Web Prototyping

This was a personal project to take what I have learned in my studies at ASU and create an identity for a fictional sports media company centered around former athletes, their stories, and setting the table for the future generation. The goal was to form a brand that is bold and dynamic, but minimalistic in its content. It should be recognizable from all the other media groups, but an easy read to any new members exploring all that they have to offer. 


The goals of this project include:

-Showcasing ability to build a cohesive brand using knowledge gained from ASU program.

-Forming a bold and iconic style that encourages fans to engage and be a part of the community.

-Driving site clicks and be the primary source of news and knowledge for sports fans.








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