Creative Direction
Photography
Social Graphics
In-Game Graphics
This past fall, I was brought on to be the Social Content Designer for the MLB’s Arizona Fall League. A prospect league that runs from October through mid-November. My role as the designer involved taking some existing creative and elevating the look of the league’s social media pages, preparing templates that can be utilized throughout the season along with planning campaigns for important league events such as the ‘Fall Stars’ game and end-of-season awards. Not only did we draw more traffic to the social pages, several of my graphics also made appearances on Major League team social media accounts, such as the Pittsburgh Pirates, Colorado Rockies, and Detroit Tigers to name a few.
The goals of this role include:
-Developing creative direction for season-long templates and special events
-Producing on-the-fly content when major events within the league occur
-Manufacture in-game videoboard graphics to enhance the Gameday experience
*Logos, and photography are courtesy of the Arizona Fall League and their partners