Brand Design
Content Creation
Layout
User Interface
During my third-year at ASU, we began learning more about UX/UI design. After learning how to use Figma and building an e-commerce website, our next task was to produce an app with multiple pages and a brand identity. I decided to build a cooking app, as a new chef, there were times where it felt overwhelming learning how to cook a dish, where cooking sites had too much content on their page, and tutorials on social media platforms often got too repetitive or fast-paced to follow along with. With ‘basted’, I wanted to form an experience where it was easy to follow along with a recipe, have optional explanations for why certain cooking steps were there, etc.
The goals of this project include:
-Creating a cohesive brand identity, one that steps out of my traditional comfort zone with typography and color selection.
-Utilizing knowledge gained from my studies at ASU, make multiple pages of a mobile app, keeping in mind User Interface guidelines like scale, readability and responsiveness.